If there’s one thing I love about my job is the fact that I get to travel to trade shows and conventions around the world, building relationships with potential new advertisers and developing the relationships with advertisers that work with us.
The longer I’ve been in the industry, the more faces I recognize, making me feel that as big as the world we live in, it is smaller than we may think.
This year, I had the pleasure of traveling to Hamburg, Germany to attend Casual Connect for the first time.
Casual Connect is one of the best shows in Europe when it comes to the world of online games as one can enjoy both exciting lectures, conduct one on one meetings and still get a chance to meet some of the industry’s decision makers in the halls for a chat about the state and future of the casual games industry.
What I’ve learned at CCH was that everyone knows that Facebook has become a huge factor in companies’ decisions on how to market and distribute their games. More and more companies look on ways to incorporate social elements into the games, as these help the game widen its audience.
Mobile games are the next big thing. No one is sure when there will be a standardization as at the moment, companies are not running to develop games for multiple operating systems when the revenue sources are yet unknown.
Some of the most interesting lectures I attended were:
- 2011 and Beyond: Heiko Hubertz, Bigpoint
- Future of Browser: Paul Bakkaus, Zynga
- Making Publishers Obsolete: Jens Begemann, Wooga
- Not a Farm Game;: Boris Pfeiffer, Kabam Europe
- The Future of Monetization: Menachem Salinas, Matomy
The lectures were great, educational and on par for the games industry: Fun!
I’m taking this blog post as an opportunity to thank all the people that were kind enough to give me their time and company; it was my pleasure and I look forward to meeting you at either GDC (Game Developers Conference) or Gamescom Cologne!
Author Maor Sadra is Director of Sales at Adsmarket. You can reach him at maor.sATadsmarket.com.