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Adsmarket LATAM

Adsmarket Group member, Adsmarket LATAM, acquires Ergos Media in Mexico

Nov
02

Madrid, Spain November 2, 2010 – Adsmarket LATAM, a fast-growing performance company in Spain, Portugal and Latin America, recently acquired Ergos Media, the online media network leader in Mexico with strong presence in the whole Latin America. Ergos has developed 3 platforms to serve advertisers’ needs: BlinkDR, an ad network with strong performance element, Adverlatin, the first affiliate network in the region, and Premium, the branding division offering video and rich media products.

“Joining the Adsmarket Group will enrich our offering to our clients in the region and globally, enabling Ergos to benefit from the know-how and technology that Adsmarket Group brings, for the purpose of building the first performance-based online marketing company in Latin America” said Ulises Vazques, CEO and founder of Ergos.

In 2009, Adsmarket Group marked the LATAM territory as the next growing market and opened the Adsmarket LATAM offices, located in Madrid.  “Our vision is becoming the major performance player in Latin America and Spain while targeting Mexico and Brazil as the two main markets in Latin and Central America for 2011”, says Jose Luis Valdivielso, Adsmarket LATAM CEO and a member of Adsmarket Group management, "The addition of Ergos to the group is a natural step in increasing our presence in Latin America and we are proud to have the privilege of doing so with Ulises, who brings with him a rich and long experience in the online industry.”

The Latin American market size is estimated at 200 MM users in the whole region, 30.6 MM in Mexico and 75.9 MM in Brazil. Latin America is an exciting market, with online advertising spend anticipated to more than double in the next four years, growing from $2 billion in 2010 to $4.2 billion in 2014*.
"Following the successful operation of Adsmarket LATAM and its impressive growth, we are making the next step towards building the first performance company to have a significant activity both in Europe and in South America” states Ofer Druker, CEO of Adsmarket Group.

 

*Sources:  AMIPCI, Internet World Stats and The Global Intelligence Report, by eMarketer

About Adsmarket Group
Adsmarket Group is one of the leading international online marketing firms in Europe with a growing presence in both the North and South American Markets.  With a wide range of online marketing expertise and integrated technologies, Adsmarket Group provides a comprehensive online marketing solution, including display advertising, a performance-based affiliate management platform and network, search marketing, and alternative payment solutions. Adsmarket offers its customers and partners end-to-end management of their online marketing activity to ensure cost-effective, controlled and high-quality results.
Adsmarket brands include Adsmarket, a performance-based affiliate network, XTEND a display ad-network, and Matomy, a provider of alternative payment solutions.
Adsmarket Group is a privately held company with around 160 employees.
For more information please visit http://www.adsmarketgroup.com

Resumen de la OMExpo Madrid 2010

Mar
01

Se acabó la OME 2010 y podemos decir sin lugar a dudas que la feria ha cumplido su mayoría de edad consolidando su posición como la feria líder del mercado en España. El número de asistentes ha sido mayor a ningún año lo cual demuestra el creciente interés de anunciantes por el mercado publicitario en internet.

Destacar también el creciente interés en expandir las actividades al otro lado del charco, parece que Latinoamérica poco a poco empieza a sonar como una alternativa real para los afiliados que ya trabajan en España y otros países europeos. El idioma y la poca competencia en el campo de la afiliación hace sin lugar a dudas que se trate de un mercado muy atractivo para todas las partes implicadas.

Ofer Druker: Facebook has not reached its potential for affiliate marketers yet…

Feb
28

Adsmarket CEO Ofer Druker‘s indicates that Facebook became a major source of media for performance advertising  and  predicts Facebook will take a bigger share in the coming 12-24 months:

On Feb 22nd and 23rd , 2010, the Israel Internet Association presented Web ’10, its 14th annual conference, held at the Avenue Conventions and Events Center near Ben-Gurion Air-Port just outside Tel Aviv, where Adsmarket is located.  As CEO of Adsmarket, I was invited to participate in a panel discussion: Creative Money – New and Innovative Business Model for the Web and Mobile on Day 1 of the conference.

I was asked about trends that I had witnessed in Adsmarket and in online advertising in 2009.  I should point out that affiliate marketing can be a volatile and fickle business, especially with 2009′s ups and downs in online advertising (See my 2009 Year-End Post) We know that as a performance-based affiliate network, 2010 will be Adsmarket’s best year yet, as we are investing more and more into developing the best product out there for affiliates, and the best platform for affiliate program management, as well as expanding our business in the US and Spain/LATAM.

In answering the question about trends I witnessed in 2009, I said then and I say now that Facebook is continually gaining a larger influence, and is significantly contributing  to online media and performance marketing.  Proving this,iIn the past 18 months or so we’ve witnessed enormous growth in the results and traffic we are getting from Facebook related media.  If, 2 years ago, a main source of media was Google, the pendulum is now its swinging to Facebook; their reach is growing that fast.  We expect that this trend will continue, with users on Facebook rounding 1 Billion sometime by the end  of 2011.

It will be the challenge of every affiliate network to accommodate this growth, and we expect to meet the needs of Facebook affiliates and advertisers head-on.